PROFIT-FIRST GROWTH MARKETING FOR ECOMMERCE BRANDS.

OVER £45M+ ATTRIBUTED REVENUE FROM GOOGLE, YOUTUBE & META ADVERTISING IN 2025

We don’t just manage channels. We help businesses make better commercial decisions.

START THE CONVERSATION

\\ INTRO.

Filterd is a premium ecommerce growth agency built for founders and marketing teams who care about profitable growth, not just platform performance.

We combine senior strategic involvement with hands-on execution to help brands make better commercial decisions and achieve measurable business outcomes.

Because understanding your margins, customer economics and growth opportunities will always matter more than chasing another platform metric.

Together, we'll focus on what actually matters. Are we acquiring new customers profitably? Where can we scale without leaking cash? When do we prioritise revenue, and when do we protect margin?

Filterd exists to help founders grow with confidence.

Filterd is a premium ecommerce growth agency built for founders and marketing teams who care about profitable growth, not just platform performance.

We combine senior strategic involvement with hands-on execution to help brands make better commercial decisions and achieve measurable business outcomes.

Because understanding your margins, customer economics and growth opportunities will always matter more than chasing another platform metric.

Together, we'll focus on what actually matters. Are we acquiring new customers profitably? Where can we scale without leaking cash? When do we prioritise revenue, and when do we protect margin?

Filterd exists to help founders grow with confidence.

Filterd is a premium ecommerce growth agency built for founders and marketing teams who care about profitable growth, not just platform performance.

We combine senior strategic involvement with hands-on execution to help brands make better commercial decisions and achieve measurable business outcomes.

Because understanding your margins, customer economics and growth opportunities will always matter more than chasing another platform metric.

Together, we'll focus on what actually matters. Are we acquiring new customers profitably? Where can we scale without leaking cash? When do we prioritise revenue, and when do we protect margin?

Filterd exists to help founders grow with confidence.

Founder

Callum

“Filterd operates more like a teammate than an agency contact. Callum helped us launch REP Fitness in a new marketplace and the results have been real. They have become a proper extension of the team, advising beyond the original brief and picking up more work as we’ve gone. Most agencies and partners simply do the work, Callum cares about what we achieve.”

Neil Graham

Director at REP Fitness & Ex Adidas

\\ SOUND FAMILIAR?

YOU'VE ALREADY DONE THE HARD PART.

You’ve built something most people never manage. A real product, with real demand and real revenue. And after years inside ecommerce businesses, the same handful of problems show up almost every time:

The ROAS/CPA doesn’t make sense.
The dashboard reports a number that doesn’t square with what the P&L is telling you and nobody’s reconciled the two.

The creative is stale and directionless.
Content gets made without personas, without hooks, without a reason to exist and the whole account leans on angles that stopped working months ago.

“We tried that before. It didn’t work.”
Except it was never set up to succeed, bare-minimum creative, a broken default catalogue, no creative cadence, none of the newer features enabled or tested. It didn’t fail. It never really ran.

The account structure is years out of date.
Bloated campaigns built on old advice, while the platforms have moved on and nobody in the team can confidently say what the current direction is.

Nothing is actually being tested.
Decisions run on habit and opinion. No structured testing on offers, creative, or bundles, so the account can’t learn, and neither can you.

Email is sitting on money.
Weak signup rates, dormant flows, low returning-customer rate, revenue you’ve already paid to acquire, quietly walking out the door.

The truth is most brands need a sequence to follow. Handing off execution before bottlenecks are diagnosed means paying a premium to optimise the wrong thing.
Paying for more execution before the diagnosis is a luxury tax on the wrong plan. With me or anyone else.

\\ PROCESS.