PROFIT-FIRST MARKETING BUILT FOR ECOMMERCE FOUNDERS

OVER £35M+ ATTRIBUTED REVENUE FROM GOOGLE, YOUTUBE & META ADVERTISING IN 2025

Concerned your brand isn’t scaling profitably?

START THE CONVERSATION

START THE CONVERSATION

START THE CONVERSATION

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FILTERD is a profit-first growth practice helping founders and teams bridge the gap between performance marketing metrics and measurable business outcomes.


After years of working with brands and agencies, I found metrics are reported, but the meaning behind them gets lost. At all levels of growth.


Understanding your margins, product mix, and the impact of seasonality is what enables growth. Not your platform ROAS.


Together, we'll focus on what actually matters. Are we acquiring new customers profitably? Where can we scale without leaking cash? When do we prioritise revenue, and when do we protect margin?


FILTERD exists to help founders grow with confidence.

Founder

Callum

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PHASED.

PHASED.

PROVEN.

PROVEN.

PROFITABLE.

PROFITABLE.

AUDITING YOUR BUSINESS

WE'LL START WHERE IT MATTERS. YOUR NUMBERS.

AUDITING YOUR CURRENT MODEL AND UNIT ECONOMICS.

AUDITING YOUR CURRENT MODEL AND UNIT ECONOMICS.

AUDITING YOUR CURRENT MODEL AND UNIT ECONOMICS.

MAP REVENUE POTENTIAL & BUDGETS THROUGH LTV FORECASTING.

MAP REVENUE POTENTIAL & BUDGETS THROUGH LTV FORECASTING.

MAP REVENUE POTENTIAL & BUDGETS THROUGH LTV FORECASTING.

IDENTIFY WHAT’S WORKING, WHAT’S WASTE, WHAT’S NEXT.

IDENTIFY WHAT’S WORKING, WHAT’S WASTE, WHAT’S NEXT.

IDENTIFY WHAT’S WORKING, WHAT’S WASTE, WHAT’S NEXT.

BUILDING FOR PERSONAS

BUILDING SYSTEMS FOR REAL PEOPLE USING REAL DATA, NOT ASSUMPTIONS.

REAL-TIME PERSONA MODELLING FROM FIRST, ZERO AND THIRD-PARTY DATA.

REAL-TIME PERSONA MODELLING FROM FIRST, ZERO AND THIRD-PARTY DATA.

REAL-TIME PERSONA MODELLING FROM FIRST, ZERO AND THIRD-PARTY DATA.

OFFER MAKING AND MARKETING CALENDAR PLANNING.

OFFER MAKING AND MARKETING CALENDAR PLANNING.

OFFER MAKING AND MARKETING CALENDAR PLANNING.

PROMPT ENGINEERING FOR CONTENT AND CREATIVE BRIEFING.

PROMPT ENGINEERING FOR CONTENT AND CREATIVE BRIEFING.

PROMPT ENGINEERING FOR CONTENT AND CREATIVE BRIEFING.

FULL-FUNNEL MEDIA BUYING

WORLD CLASS MEDIA BUYING. FOR OWNERS SPENDING £1K–£1M+ IN MONTHLY AD SPEND.

FULL FUNNEL SYSTEMS TUNED TO BUILD SUSTAINED BRAND AWARENESS.

FULL FUNNEL SYSTEMS TUNED TO BUILD SUSTAINED BRAND AWARENESS.

FULL FUNNEL SYSTEMS TUNED TO BUILD SUSTAINED BRAND AWARENESS.

EVERY POUND TRACKED BACK TO REVENUE. PROFIT AND MARGIN.

EVERY POUND TRACKED BACK TO REVENUE. PROFIT AND MARGIN.

EVERY POUND TRACKED BACK TO REVENUE. PROFIT AND MARGIN.

STRUCTURED SPEND TO MEET DEMAND. FROM PROFIT PROTECTION TO SCALE.

STRUCTURED SPEND TO MEET DEMAND. FROM PROFIT PROTECTION TO SCALE.

STRUCTURED SPEND TO MEET DEMAND. FROM PROFIT PROTECTION TO SCALE.

DATA INFORMED CREATIVES

CREATIVE THAT PERFORMS. BUILT ON DATA, NOT GUESSWORK.

PERSONA-LED MESSAGING THAT SPEAKS TO YOUR CUSTOMERS.

PERSONA-LED MESSAGING THAT SPEAKS TO YOUR CUSTOMERS.

PERSONA-LED MESSAGING THAT SPEAKS TO YOUR CUSTOMERS.

NATIVE CREATIVE SYSTEMS DESIGNED FOR EACH PLATFORM.

NATIVE CREATIVE SYSTEMS DESIGNED FOR EACH PLATFORM.

NATIVE CREATIVE SYSTEMS DESIGNED FOR EACH PLATFORM.

DESIGNED TO SELL YOUR PRODUCT AND SERVICES NOT TO WIN AWARDS.

DESIGNED TO SELL YOUR PRODUCT AND SERVICES NOT TO WIN AWARDS.

DESIGNED TO SELL YOUR PRODUCT AND SERVICES NOT TO WIN AWARDS.

ADVANCED MEASUREMENT & REPORTING

NO CONTEXTUAL SPIN. JUST REAL NUMBERS FROM REAL ACCOUNTS.

ALWAYS-ON UNIFIED REPORTING ACROSS EVERY MAJOR PLATFORM.

ALWAYS-ON UNIFIED REPORTING ACROSS EVERY MAJOR PLATFORM.

ALWAYS-ON UNIFIED REPORTING ACROSS EVERY MAJOR PLATFORM.

BI-WEEKLY STRATEGY CALLS FOCUSED ON DECISIONS, NOT DECKS.

BI-WEEKLY STRATEGY CALLS FOCUSED ON DECISIONS, NOT DECKS.

BI-WEEKLY STRATEGY CALLS FOCUSED ON DECISIONS, NOT DECKS.

GROWTH THAT SHOWS UP IN PROFIT, NOT JUST SPEND.

GROWTH THAT SHOWS UP IN PROFIT, NOT JUST SPEND.

GROWTH THAT SHOWS UP IN PROFIT, NOT JUST SPEND.

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ALREADY HAVE INTERNAL TEAMS?

WE'LL PLUG IN WHERE IT MATTERS MOST TO YOUR BRAND.

/01

GOOGLE ADS

TURN THE WORLD'S LARGEST INTENT ENGINE INTO A TRUE PROSPECTING MACHINE, BY CAPTURING MARKET AND BRAND DEMAND.

/02

META ADS

CREATING MEANINGFUL INTERACTIONS & AWARENESS FOR PERSONAS THAT FIT YOUR BRAND, USING CAREFULLY STRATEGISED CREATIVE.

/03

ECOMMERCE COACHING

READY TO TAKE THINGS IN HOUSE? WE'LL TAKE YOUR INTERNAL RESOURCES FROM 0 TO FULLY INDEPENDENT PROFIT-FIRST MARKETERS.

/01

GOOGLE ADS

TURN THE WORLD'S LARGEST INTENT ENGINE INTO A TRUE PROSPECTING MACHINE, BY CAPTURING MARKET AND BRAND DEMAND.

/02

META ADS

CREATING MEANINGFUL INTERACTIONS & AWARENESS FOR PERSONAS THAT FIT YOUR BRAND, USING CAREFULLY STRATEGISED CREATIVE.

/03

ECOMMERCE COACHING

READY TO TAKE THINGS IN HOUSE? WE'LL TAKE YOUR INTERNAL RESOURCES FROM 0 TO FULLY INDEPENDENT PROFIT-FIRST MARKETERS.

/01

GOOGLE ADS

TURN THE WORLD'S LARGEST INTENT ENGINE INTO A TRUE PROSPECTING MACHINE, BY CAPTURING MARKET AND BRAND DEMAND.

/02

META ADS

CREATING MEANINGFUL INTERACTIONS & AWARENESS FOR PERSONAS THAT FIT YOUR BRAND, USING CAREFULLY STRATEGISED CREATIVE.

/03

ECOMMERCE COACHING

READY TO TAKE THINGS IN HOUSE? WE'LL TAKE YOUR INTERNAL RESOURCES FROM 0 TO FULLY INDEPENDENT PROFIT-FIRST MARKETERS.

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READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?

LET'S GET STARTED

team@filterd.co.uk

READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?

LET'S GET STARTED

team@filterd.co.uk

READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?

LET'S GET STARTED

team@filterd.co.uk